Case studies

Design System Architecture

FlippingBook 2020 · 2025

I take complex B2B requirements, validate them through rapid prototyping, and deliver production-ready interfaces.

-45% Time-To-Market

Privacy settings

FlippingBook · 2023

Designed a granular privacy control system allowing Enterprise clients to secure their publications. Included SSO, password protection, and domain whitelisting modes.

$500k+ in Enterprise Deals

Mobile App Launch (0→1)

FlippingBook · 2024

Led the end-to-end design of the mobile app to unlock offline sales scenarios. Designed complex PDF rendering UX and validated patterns with sales teams.

20% Growth in Engagement

Redesign navigation

FlippingBook · 2025

Redesigned core "Editor" and "Dashboard" workflows. Used AI-driven testing and proxy metrics to validate hypotheses faster.

2x Faster Publishing Flow

Other cases

Payment Flow Optimization

FlippingBook

+95 SPR

Payment Flow Optimization

FlippingBook

+95 SPR

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Portrait of designer

Никита Макаров

Sr. Product Designer B2B/B2C SaaS

Автономный дизайнер для динамичных продуктовых команд. Умею работать с неопределенностью: превращаю размытые вводные в работающие фичи на продакшене. Веду процесс от исследований до hand-off. Фокусируюсь на бизнес-логике и скорости поставки ценности. Помогаю стартапам и основателям бизнеса создавать сильные продукты благодаря фокусу на пользователях и чистому UI.

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